We Are One World is stepping outdoors the music pageant circuit to bankroll a high fashion label below the artistic path of Olivier Theyskens.
We Are One World, the Belgian leisure large behind Tomorrowland, has launched a luxurious vogue home known as Boloria, which made its official runway debut on the eve of Paris Couture Week.
To guide the enterprise, the corporate tapped veteran Belgian designer Olivier Theyskens, who spent the final two years growing the challenge and its Neo-Gothic designs contained in the sprawling Antwerp headquarters of We Are One World. His design staff shares a roof with tons of of workers actively organizing the occasions that energy the world’s preeminent EDM pageant model, although it operates as a completely impartial entity with its personal devoted atelier.
Boloria is the Latin taxonomic title for a genus of butterflies first categorized by entomologists in 1899, sharing a thematic reference to Tomorrowland, which has lengthy used a butterfly as its defining model image. Theyskens admitted he had little prior data of the enduring pageant, which he “stumbled upon” when visiting his dad and mom in northern Belgium, in line with Ladies’s Put on Each day.
He in the end met with Michiel and Manu Beers, the brothers who based We Are One World and proceed to function the enterprise power behind Tomorrowland. “For them, sound is a craft, lighting is a craft,” Theyskens mentioned.
Tomorrowland’s flagship pageant returns to Growth, Belgium over two weekends in 2026: July 16-19 and July 23-26. This yr’s pageant brings a new theme, which organizers known as “one of the vital bold artistic journeys in Tomorrowland’s historical past,” and a large lineup that includes Calvin Harris, Martin Garrix, Hardwell, ILLENIUM and David Guetta, amongst different famous person DJs.
