Premium subscribers will probably be recognized based mostly on their listening exercise and provided tickets earlier than common on-sale.
Spotify introduced a brand new characteristic known as ‘Reserved’ at its 2026 Investor Day, which can maintain live performance tickets for an artist’s most devoted Premium subscribers earlier than they go on sale to most people.
The characteristic, which launches with Stay Nation as its launch companion beneath a multi-year deal, identifies high followers based mostly on streams, shares, and different Spotify exercise. Eligibility additionally components in listening frequency, how lengthy somebody has adopted an artist, and whether or not their conduct seems natural slightly than bot-driven.
Eligible listeners will obtain an e mail and in-app notification with a purchase order window of roughly 24 hours. Followers who obtain a proposal should buy tickets for any present on the tour, selecting their date, location, and seats at checkout. The reserved tickets come from Spotify’s personal devoted stock slightly than from an present presale allocation.
“Eligibility is predicated in your engagement with the artist on Spotify and the place you’re positioned, so ensure that your most popular location is enabled within the Stay Occasions Feed and your notifications are turned on,” the corporate wrote in a weblog put up. Spotify famous that not each qualifying fan will obtain a proposal, as demand will exceed out there seats on any given tour.
‘Reserved’ is out there to Premium subscribers aged 18 and older at no extra value. The characteristic launches this summer season within the U.S., with extra ticketing companions and worldwide markets to comply with.
