NFL's Unhealthy Bunny gambit embraces sociopolitical artistry for high-stakes halftime present

For our inaugural Highlight, François Picard is happy to welcome Ellis Cashmore, sociologist and honorary professor at Aston College within the UK and writer of “Superstar Tradition”. As music is a conduit for political expression, explains Professor Cashmore, sport is changing into a “vastly influential platform for folks to show, and to exhibit, their political and ethical leanings.” Recent off profitable Album of the 12 months on the 2026 Grammy Awards in historic vogue, Unhealthy Bunny is ready to kick off an NFL Tremendous Bowl halftime present for the ages that fuses music, sports activities and sociopolitical artistry.