Advertising and marketing campaigns for summer time blockbusters have historically kicked in round six months earlier than launch. However one movie not taking part in by these guidelines is Christopher Nolan’s The Odyssey, his much-discussed tackle Homer’s epic, starring Matt Damon, Zendaya, Tom Holland, Lupita Nyong’o and plenty of extra. Earlier this month, greater than a yr upfront of its 17 July common launch date, a teaser trailer began displaying in cinemas. After which on 17 July itself, in an unprecedented transfer, tickets went on sale for opening weekend screenings in Imax 70mm – Nolan’s most well-liked format for all his movies. Lower than a day after these tickets had been made accessible, most of them had been bought out, and scalpers had been reselling them for upwards of $200 (£148).
