At pointblank, we love uncommon tales that sit on the crossroads of business, creativity, and discovery – and Genevieve’s journey is a superb instance.
Genevieve is a Gross sales Govt at Strong State Logic (SSL), one of many world’s main producers of analogue and digital audio recording tools. Though she’s a proactive member of the enterprise, she can also be a producer herself who at all times finds distinctive methods to mix genres for her upcoming EP.
Her journey with music started greater than a decade in the past on pageant dancefloors, the place the vitality of the scene impressed her to maneuver from fan, to DJ, to producer. On the identical time, she was constructing knowledgeable profession in music know-how, first with a preferred guitar amp producer and now with Strong State Logic. All through all of it, the widespread thread has been a deep love for sound and the individuals who create it. “I wished correct fundamentals,” she defined. “I knew what I favored, however I wished to grasp why it really works.”
Due to our significant partnership with SSL, Genevieve enrolled onto our six-month On-line Music Manufacturing Certificates course to develop her manufacturing expertise additional and assist her music objectives. The pointblank course got here on the good time, the place she discovered a versatile approach to be taught while working and performing her personal gigs. Because it was on-line, our Digital Studying Setting (VLE) helped her to check at her personal tempo, with the reassurance of continued entry to supplies even after completion. She particularly valued with the ability to progress with out stress, discover dependable workflows, and even uncover expertise that translated straight into her product demos and conversations on the gross sales ground.
One turning level was the Inventive Audio module, the place she labored carefully with our knowledgeable lecturer, Dave Stone. It opened her ears in new methods, inspiring her to consider not simply which sounds to make use of however tips on how to form them. The expertise left her feeling extra musically conscious in on a regular basis life. “The course provides you the basics, while permitting you to be artistic and distinctive.” With a brand new framework for composition and confidence in her artistic decisions, Genevieve’s now ending tracks with intention and pace. We’re very excited to listen to your upcoming EP, and are happy with the journey you’ve made.
We’re additionally teaming up with SSL for an unique ‘Instruments for Hybrid Mixing’ workshop on November 11th at our London campus, the place Genevieve will take the lead. Utilizing SSL 360 because the hub, she’ll stroll by how digital and analogue processing come collectively in a contemporary hybrid setup. It’s going to be a strong take a look at what’s potential when creativity meets world-class know-how. Guide your home utilizing the scholars dashboard right here.
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Due to the dedication of our business knowledgeable instructors, pointblank has earned a prestigious Gold ranking within the Educating Excellence Framework (TEF), inserting us among the many absolute best establishments. Whether or not you’re obsessed with DJing, music manufacturing, sound engineering, vocal efficiency, software program engineering, radio, or songwriting – pointblank provides levels or brief programs in London, LA, Ibiza, and On-line. Regardless of your location or aspirations, we’re right here to assist make your desires a actuality.
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