Common Music Group and AI agency ElevenLabs have partnered for a multi-year licensing settlement and wider strategic collaboration, with plans to launch a brand new AI-powered music platform and AI audio merchandise for artists.
The brand new deal marks ElevenLabs’ first with a significant label, and is alleged to mirror a shared perception that “AI-enabled music innovation must be constructed responsibly, respect human artistry, and allow artists and songwriters to share within the worth created”, as per a press launch shared with MusicTech.
The brand new music creation platform, which is at present in improvement, can be constructed on licensed music and artist participation. Particulars presently are scarce, however it should “give followers new methods to co-create with music from taking part artists and songwriters”, together with remixes, new monitor interpretations, and personalised vocal experiences.
The settlement additionally consists of the event of extra merchandise and fan experiences within the months and years to return. The brand new platform can be distinct and provided individually from ElevenLabs’ present Music API music fashions and the Eleven Music creation app.
“Essentially the most thrilling prospects for AI and music are those who put artists, songwriters, and followers on the centre. UMG and ElevenLabs are aligned that accountable AI can encourage discovery, deepen engagement between artists and followers, and unlock new income alternatives for the artistic neighborhood,” says Sir Lucian Grainge, Chairman & CEO, Common Music Group.
“ElevenLabs’ management in AI audio brings a brand new dimension to our rising ecosystem of companions dedicated to increasing what’s creatively and commercially doable for human artistry.”
ElevenLabs cofounder and CEO Mati Staniszewski, provides: “AI opens up unimaginable prospects for interacting with our favorite music and artists. By combining UMG’s international neighborhood and rights administration experience, with our AI fashions and merchandise, we’ll allow artists and songwriters to create highly effective new experiences for his or her followers, and guarantee they’re pretty compensated.”
Each UMG and ElevenLabs have been increasing their horizons with new collaborations over the previous couple of years. Whereas ElevenLabs partnered with Splice earlier this 12 months on new AI instruments, UMG has been going all out on quite a lot of important offers involving AI.
UMG has already joined forces with Spotify on an AI-powered remix characteristic, with chipmaker large NVIDIA to pioneer “accountable AI” for music discovery, and additionally with Splice – simply to call a number of examples.
Be taught extra about ElevenLabs and Common Music Group.
Rachel is a DIY musician who started studying guitar and keyboard from her bed room at 14. She has written information and options for MusicTech since 2022, and likewise has bylines throughout Kerrang!, Guitar.com, and The Forty-5. Although a lover of heavy music, her responsible pleasure is 2000s pop.
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