Amid a competition panorama more and more formed by consolidation and company takeover, 4 impartial trailblazers have banded collectively to flip the script by providing a “golden ticket” designed to make the 2025 competition season one to recollect.
The founders of 4 of California’s most celebrated impartial music festivals, Desert Hearts, Similar Similar However Totally different, Northern Nights and Joshua Tree, have introduced the launch of the indepenDANCE Go, an unprecedented $599 basic admission ticket granting entry to all 4 festivals in 2025.
The indepenDANCE Go presents a full season of music and community-driven magic for a fraction of the associated fee—an estimated $2,000 worth. The cross is extraordinarily restricted and non-transferable.
The transfer is a daring assertion of unity in a second of volatility. With 2024 marking the very best variety of competition cancellations because the pandemic, the indie competition neighborhood is going through mounting stress from inflationary prices, radius clauses and post-pandemic viewers shifts. Relatively than compete for restricted consideration and sources, these festivals are collaborating in a means hardly ever seen within the trade.
The announcement is paired with a roundtable episode on the Totally different Paths podcast, through which Desert Hearts’ Mikey Lion, SSBD’s Brad Candy, Northern Nights’ Andrew Borgelt and JTMF’s Barnett English dive into the real-life challenges behind working boutique festivals.
“Unbiased festivals have all the time been about neighborhood, and now we’re taking that to the subsequent degree,” Candy stated. “By coming collectively, we’re ensuring impartial festivals don’t simply survive, however evolve and flourish for years to return.”
You’ll be able to hearken to the roundtable dialog beneath and safe your indepenDANCE Go right here.
