Metropolis Furnishings rebrands to supply an all-in-one dwelling purchasing expertise
Residence has at all times meant one thing. However what we anticipate from it, and what it takes to place one collectively, has quietly shifted.
Right this moment, a house has to earn its preserve in numerous methods. The spare bed room doubles as an workplace. The lounge acts as a movie show on Friday nights. The kitchen isn’t simply the place meals occur; it’s the backdrop for all the things else, too. And the selections that form these areas really feel heavier now, as a result of we’re dwelling inside them in a method we weren’t earlier than.
Metropolis Furnishings has been a fixture in South Florida for greater than 50 years. The corporate received its begin in 1971 when founder Kevin Koenig opened a 900-square-foot waterbed retailer in Fort Lauderdale with $1,500 in financial savings. After greater than twenty years of development, Waterbed Metropolis advanced into Metropolis Furnishings in 1994, broadening its providing to embody full dwelling furnishings.
This previous June, nevertheless, the corporate re-emerged as Metropolis Residence, a relaunch that displays each the place dwelling retail is headed and what Florida owners have truly been on the lookout for.
The brand new idea expands effectively past furnishings, including home equipment, customized cabinetry, closet programs, kitchen design, and linked dwelling expertise to a single showroom expertise. Rounding it out are inside design companies, linked dwelling set up, and devoted help for builders and designers. The concept is easy: cease coordinating throughout a dozen distributors and begin checking all the things off in a single place.
“Metropolis House is greater than a brand new title. It’s a brand new method to buy dwelling in Florida,” stated Andrew Koenig, CEO of Metropolis Residence. “Our prospects are on the lookout for greater than furnishings. They need a better, extra inspiring option to create a house.”
The analysis backs that up. A 2024 Furnishings Buying Developments examine discovered that owners go to a mean of three shops and browse three totally different web sites earlier than committing to a single buy. That’s plenty of legwork for what needs to be a rewarding course of. Metropolis House is designed to shorten that runway.
“[We are bringing] collectively extra of the classes and companies prospects want, from the kitchen to the closet to the lounge, beneath one roof,” Koenig stated. “Metropolis House is your first cease for all issues dwelling, serving to individuals create areas which are lovely, useful, and made for actual life.”
Metropolis Residence debuted first on the Plant Metropolis and Clearwater showrooms, with a full rollout to extra Florida places by means of 2026 and into 2027. The corporate operates greater than 25 showrooms throughout the state, together with 14 Ashley places because the model’s Southeast and Southwest Florida licensee.
At its core, the relaunch is an evolution reasonably than a departure. The 5% Giving Pledge and 2040 Inexperienced Promise stay central to how the corporate operates, and the standard and worth that constructed the model over 5 a long time carry ahead intact.
For Florida owners, Metropolis Residence arrives on the proper second. The urge for food for a extra thought of, extra full method to dwelling has solely grown, and the expectation of what a retail expertise ought to ship has risen to fulfill it. Metropolis House is the reply to a query the market has been asking for some time.
