My buddy Josh began an attire firm a couple of years in the past. He named it “Private Model.” He sells plain shirts with the phrase “Private Model” on them.
He began the model when he was in school within the late 2010s, as Instagram was taking off and TikTok was on the rise. It was his method to poke enjoyable at what he was seeing throughout him—by creating probably the most plain, unimpressive t-shirt and calling out the factor in plain sight.
The thought of a private model could be very acquainted to us who’re swimming within the Digital Age, however within the grand narrative of human historical past, is mostly a idea that’s solely about twenty-five years outdated.

There’s loads of strain to have a private model, for a large number of causes. A private model can result in amassing a significant social media following, which might then result in fame, alternative, and some huge cash. A Forbes article from 2020 claims that greater than 50% of Gen Z hopes to begin a enterprise, and it’s straightforward to see why. They’ve seen it work for peculiar individuals like them.
I advised myself I needed ministry. However what I actually needed was significance.
The identical strain applies to us who belong to the Church. I’ve been a worship chief for fifteen years, and I began enjoying piano in 2007 (mockingly the identical yr as the discharge of the iPhone). The primary yr I encountered this phenomenon first-hand was 2015. Not simply on social media, however proper in entrance of me.
I labored for a big church for 2 years out of faculty as a worship intern. It’s a well-known church that has a worship program with a robust popularity. Lots of the worship leaders have been heroes of mine from afar, each women and men who influenced me.
If I’m sincere, I knew that if I might be part of their model, I’d get alternatives that I in any other case wouldn’t. I used to be proper. It led to job alternatives, youth retreats, camps, and credibility. However inside the higher collective model of our worship crew, there was an insidious strain that crouched on the door, ready to devour me—the temptation to construct a private model as an alternative of constructing a ministry.
Whereas I don’t assume that constructing a private model is essentially a nasty factor, a private model must be a byproduct of ministry; too many worship leaders hope that ministry is a byproduct of name. The trendy temptation of worship leaders is to reverse this pursuit and focus extra on private model than ministering to God and others, assuming that if their model is profitable sufficient, real ministry will simply mechanically occur.
For the aim of this text, I’m utilizing “private model” to imply influencing others’ notion of you. I’m utilizing “ministry” to imply main others into the truth of Jesus.
In my internship, I had proximity with one of many world’s finest recognized Christian songwriters. His children have been within the youth group that I led worship for. I wrote a tune and despatched it to him over electronic mail, hoping that he would really like it and would wish to co-write with me. I had massive desires of the tune getting picked up by my church, or by Nashville songwriting circles, and even Hillsong United!
He emailed me again and mentioned, “That is good bro! Thanks for sharing.” That’s it. I used to be crushed. Why was I crushed by an encouragement?
As a result of I didn’t need this man’s encouragement, I needed to co-opt his platform and use it to leverage myself upward so that individuals would know my title and I’d really feel like any person. That’s the sincere reality. My motive was to construct my very own model.
I advised myself I needed ministry. However what I actually needed was significance.
I needed that well-known songwriter to say, “Kenny is an effective songwriter,” to extra than simply me—I needed him to say it to his Instagram followers, and my boss, and business gatekeepers. The starvation to be seen can quietly corrupt your ministry whereas disguising itself as ministry.
[Jesus] requested about his private model. The disciples let him know that there have been combined opinions.
Marty Neumeier as soon as mentioned, “A model is just not what you say it’s; it’s what they say it’s.” If a model is simply notion, then constructing one means dwelling below the fixed scrutiny of public opinion and popularity administration. It quietly turns ministry right into a self-conscious efficiency as an alternative of service to others.
Jesus requested his disciples the Marty Neumeier query in Matthew 16:13: “He requested his disciples, ‘Who do individuals say that the Son of Man is?’”
He requested about his private model. The disciples let him know that there have been combined opinions.
Jesus may have drilled into that and began curating his picture. He may have softened up on his sermons. He may have revisited his aesthetic. He may have finished emergency model administration. As a substitute, he asks the extra necessary, insightful query in verse 15: “Then he requested them, ‘However who do you say I’m?’” (emphasis added).
Jesus was way more involved with the those who he knew, shepherded, liked, and lived with, than the notion of the group. In different phrases, his ministry mattered infinitely greater than his private model.
We frequently get this backwards. We’re tempted to consider that we should construct a following and be recognized about by 1000’s as an alternative of constructing a lifetime of service to a handful of individuals whereas being recognized by them. We expect that if we may simply hit that metric, or simply have that worship chief observe us again on Instagram, or simply get invited to that songwriting session, then we’re actually ministering!
However that isn’t the way in which of Christ.
In Matthew 11:11, Jesus mentioned that of all who’ve ever lived, none have been higher than John the Baptist. That’s important reward from the Savior. That man mentioned this: “[Jesus] should turn into higher and higher, and I need to turn into much less and fewer” (John 3:30 NLT).
Doesn’t sound like an excellent private model technique, does it?
The last word calling of a worship chief is present in Romans 12. The primary verse says: “give your our bodies to God due to all he has finished for you. Allow them to be a dwelling and holy sacrifice—the sort he’ll discover acceptable. That is actually the way in which to worship him.”
Worship leaders do our job once we concentrate on ministering to God and others by providing who we actually are to Him. We nonetheless love and present compassion to the group, however they don’t dictate our major focus. That belongs to loving God and the those who He has entrusted to us.
True worship is a life laid down. Not a platform constructed up.


