A brand new worldwide contest will ship a gaggle of winners to get together contained in the Transylvania fortress lengthy often known as Dracula’s Fortress.
Legend says Dracula rests by day and rises after darkish, and this fall, so will a dancefloor inside his legendary fortress.
Flying Fish, a beer model owned by the world’s largest brewing firm, has introduced that it’ll fly a small group of winners to Romania for a Halloween-themed rave inside Bran Fortress, the Transylvania fortress lengthy marketed to the world as the house of Dracula.
The promotion is known as ‘Do You Dare to Get together at Dracula’s Fortress?’ and it’s at present open for entries by means of October 20 throughout six international locations: South Africa, Brazil, Mexico, Belgium, Peru and Canada. 4 winners from every market will obtain an all-inclusive journey, culminating in entry to the invite-only get together on the fortress. Scheduled for November 7, the rave will characteristic DJ units from Sickick and Dubdogz.
The selection of venue leans on a fantasy that has outgrown its personal historical past. Bran Fortress rose in 1377 on the order of a Hungarian king, erected to protect a mountain move between Wallachia and Transylvania, and its partitions have much more to do with medieval border disputes than with vampires.
Vlad the Impaler, the fifteenth century ruler whose brutality impressed Bram Stoker’s Dracula character, was briefly held captive within the space however by most historic accounts by no means lived inside the fortress itself. The fortress later handed to Romania’s royal household and served as a retreat for Queen Marie earlier than opening to vacationers, who now go to by the a whole lot of 1000’s annually.
Regardless, the legend has confirmed sturdier than the information, and Bran Fortress is now internet hosting a uncommon rave that a number of fortunate vacationers can sink their tooth into. Flying Fish constructed the marketing campaign with the company Wieden+Kennedy Mexico and the inventive studio We Are Collider.
“When you consider Halloween, Dracula is a kind of uncommon characters that transcends generations, borders and cultures, so we wished to take individuals straight into the center of that legend,” stated Jessica Apellaniz, Chief Inventive Officer at Wieden+Kennedy Mexico. “Flying Fish gave us permission to show one thing acquainted fully on its head. As a substitute of making one other Halloween marketing campaign individuals merely watch from afar, we’re inviting them to step contained in the story and expertise an evening they might by no means have anticipated.”
You could find out extra info and enter the competition right here.
