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What It Means to be Seen: My Journey as an Asian American Magnificence Founder

Admin by Admin
May 25, 2025
in Lifestyle
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What It Means to be Seen: My Journey as an Asian American Magnificence Founder
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Do you might have a dream you might have but to pursue? Objectives, each private and occupation, however really feel like one thing is holding you again? Then this submit is for you.

For those who’re a skincare lover, you then’ve in all probability heard of Tower 28, the clear magnificence and make-up model backed by board-certified dermatologists. Particularly if in case you have delicate pores and skin, it is a model it’s a must to attempt.

The founder, Amy Liu, is right here immediately to inform us about her journey to entrepreneurship, illustration within the trade, and how one can execute and go for it.

Let’s welcome Amy to the weblog.

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Over 20 years in the past, I discovered myself in the midst of what I lovingly discuss with as my quarter-life disaster. Like many youngsters of immigrants, I grew up with a transparent definition of success: get good grades, go to the very best faculty you may get into (UCSD, go Tritons!), and land a “good” job. So I did all these issues—checked each field.

My first job out of faculty was at an enormous consulting agency, the sort you’re taking largely as a result of somebody you admire tells you it’s what you ought to do. However after a few years, I used to be laid off—and for the primary time, I felt utterly misplaced.

On the time, I didn’t know what I needed to do, not to mention who I used to be. I learn all of the “end up” self assist books and finally went to grad faculty—not as a result of I had all of it deliberate out, however as a result of it felt like a protected wager. Wanting again, I used to be simply making an attempt to keep away from making the flawed alternative. However even then, I had this small, persistent feeling that there needed to be extra for me.

If I’m being sincere, I didn’t develop up seeing individuals who seemed like me in management roles. And I don’t simply imply Asian People—I imply ladies, too. In popular culture and the media, success seemed like tech CEOs Meg Whitman or Carly Fiorina—highly effective ladies, sure, however with a sort of masculine power I didn’t personally establish with. In the meantime, the one model of Asian ladies I noticed within the mainstream had been characters from The Pleasure Luck Membership. None of it felt like me.

However then, I had a second that modified every thing.

I used to be attending a roundtable occasion in enterprise faculty once I noticed Jenny Ming’s title listed as one of many audio system. Jenny was a founding crew member and President of Outdated Navy—and he or she seemed like me. That won’t sound revolutionary, however on the time, it was. She was the primary Asian American girl I had seen in a serious management place within the retail and style world. I had to satisfy her.

Out of a whole bunch of attendees, solely a small group could be seated at her desk. I advised my then-boyfriend (now husband), Victor, that I used to be decided to sit down along with her. He gently identified that the chances weren’t in my favor, however by some means, destiny stepped in—and I did find yourself at her desk. I sat proper subsequent to her. And what did I do with this magical, full-circle second? I completely blacked out. I barely stated a phrase. However I keep in mind what it felt prefer to be in her presence. It was the primary time I might actually image myself in the same position. Seeing her gave me permission to dream greater than what I believed was attainable.

That’s why I’m sharing this now.

Typically, simply exhibiting up can imply the world to another person. Jenny Ming in all probability doesn’t do not forget that dialog—and even know who I’m—however her presence that day formed the course of my life. It made me consider that I may very well be extra. That I might construct one thing. And I did.

At the moment, because the founder and CEO of Tower 28, I carry that with me every single day. I created Tower 28 as a result of I needed to construct a magnificence model that was inclusive, accessible, and rooted in actual pores and skin—particularly delicate pores and skin, like mine. However greater than that, I needed to create one thing that felt attainable for individuals who by no means noticed themselves represented within the magnificence trade. I needed to construct the model I didn’t have. 

So in case you’re studying this and really feel slightly not sure of the place you’re headed, or in case you’ve ever questioned whether or not you belong—you do. Your voice issues. Your story issues. And somebody out there may be you an identical means I checked out Jenny Ming: as proof that it’s attainable.

Displaying up for your self is highly effective. Displaying up on your neighborhood? Much more so.

TIPS TO PUT YOUR IDEA INTO MOTION:

Progress over perfection: momentum issues greater than having all of the solutions.

Collaboration > Competitors: Discover mentors, friends, or communities that carry you up and provide help to develop.

Know your lane: There’s a lot noise and suggestions is a present, however your authenticity is what’s going to set you aside.

Preserve exhibiting up: Consistency builds belief—each with others and with your self.

You may have all of it however not suddenly: You’re not behind, you’re not late. All of it is smart in hindsight. 

+++

We hope this submit gave you a little bit of weekend inspo to take a step towards reaching your objectives and pushing away no matter could also be holding you again.

x, The Skinny Confidential crew

+ Store TSC’s Memorial Day sale right here.

++ One of the best merchandise for delicate pores and skin.



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