Amid a world drowning in sameness, the work that cuts by is not the work that performs good; it is the work that will get playful. That is the core message from Stills’ Images in Design Development Report for 2026, and it arrives at an important second for creatives. As a result of as audiences scroll previous more and more excellent, AI-polished imagery, the urge for food for work that feels genuinely human has by no means been stronger.
The report focuses squarely on traits that assist designers inject character and push previous protected defaults. Extra texture. Extra element. Extra color. Extra weirdness. Extra intention. These are traits that reward experimentation and provides creators permission to attempt concepts that really feel alive.
For designers and artwork administrators looking for to create work that resonates in 2026, listed here are the important thing traits reshaping the visible panorama. You possibly can obtain the total report to discover these traits in better depth.
Design traits
Scrapbook/scanner
Scrapbook and scanner aesthetics contain designing digitally, printing bodily belongings, slicing them out by hand, then reassembling them into compositions which can be scanned again into digital kind. The consequence carries all of the artefacts of this course of: scanner grain, barely misaligned edges, shadows from paper thickness, tape marks, and the delicate distortions that happen if you drag photos throughout the scanner mattress mid-scan. It is design that feels lived-in, prioritising human contact over pixel-perfection.
Cyber goth
Cyber goth blends gothic darkness with futuristic metallics and hyper-saturated color. Widespread components embody chrome finishes, deep blacks, electrical purples, and acid greens, mixed with angular typography, heavy layering, digital noise, and distortion. It is the aesthetic of underground raves meets dystopian sci-fi, now polished for business utility. This development is 2026’s darkish horse.
Future medieval
Future medieval combines historic components (blackletter and gothic typography, heraldic imagery, decorative prospers, symbolic iconography) with up to date design and digital execution. This aesthetic fuses old-world ornamentation and mysticism with digital precision, leading to darkish, symbolic and richly detailed work that stands other than each minimal modernism and nostalgic classic design.
Skate/surf store
This aesthetic attracts immediately from DIY skate and surf tradition—photocopied flyers, hand-cut collages, halftone screens, scanner artefacts, seen tape marks, and aggressively daring color selections. It is the look of grassroots promotion: loud, speedy, and assembled with no matter instruments are at hand, then pushed to extremes. Born of necessity in underground action-sports communities, this cut-and-paste method is now a full-fledged business design language.
Scribbles
Scribbles refers to hand-drawn, painterly marks built-in into design and pictures—literal scribbles, brushstrokes, gestural marks, imperfect traces and natural shapes created with precise bodily media. The proof of human involvement issues more and more in an age the place AI can generate excellent imagery immediately. These marks show that somebody made this, thought of it, and touched it.
Index/catalogue
Index and catalogue layouts organise a number of photos in structured grids or fastidiously organized free-form compositions, usually with photos lower out from their backgrounds and positioned on strong colors. That is the visible language of product catalogues, museum collections and specimen shows; curated order quite than visible chaos. These layouts enable viewers to browse and make connections at their very own tempo.

Maximalism © Freddie Roach
Images traits
Direct flash
Direct flash pictures makes use of on-camera flash fired straight on the topic, creating vivid, evenly lit photos with onerous shadows and vivid colors. Not like fastidiously subtle studio lighting, it is speedy and uncooked; the sort of lighting you’d get from a disposable digicam. As soon as seen as merely a fast, cheap repair, this method has now grow to be a campaign-defining model in its personal proper. While polished studio lighting nonetheless has its place, audiences more and more gravitate towards work that feels actual… and direct flash injects that life again into design.
Maximalism
Maximalism is design cranked as much as 11: layered imagery, saturated colors, dense typography and sophisticated compositions that reject the “much less is extra” philosophy. It is visible abundance: patterns clashing, colors competing, components overlapping till you are satisfied it is an excessive amount of. Then including extra. When this 12 months’s Pantone Color of the Yr feels extra like a void than a press release, it is time to return to what strikes folks: color and complexity that calls for consideration.
Sensory storytelling
Sensory storytelling makes use of imagery that prioritises texture, temperature and tactile qualities over literal illustration. Suppose close-ups of material weaves, water droplets on pores and skin, the grain of wooden, or steam rising from a cup. These photos talk by feeling—softness, heat, rigidity, coolness, consolation—earlier than conveying any particular message. Slightly than displaying, these photos make viewers really feel.

Sensory Storytelling © Ashton Davis
Distorted wide-angle
Broad-angle and distorted pictures makes use of ultra-wide lenses (usually 24mm or wider) that exaggerate perspective, making close by objects seem dramatically bigger while pushing background components away. Straight traces curve, faces stretch, and spatial relationships grow to be warped—results that may be additional emphasised by in-camera methods or post-processing. Rooted within the ’90s and early 2000s, this aesthetic continues to dominate design and promoting. Simply now, with fashionable refinements that make it really feel recent, quite than nostalgic.
Grunge
Grunge imagery embraces intentional imperfection. Suppose grainy movie shares, scrapbook textures, hand-drawn scribbles, torn edges, and located moments captured with out concern for technical perfection. It is pictures that exhibits the tough edges: seen grain, slight blur, imperfect publicity, the genuine put on and tear of lived expertise. As actuality turns into tougher to tell apart in an age of AI-generated content material, rawness proves that one thing is actual. Folks need to see grime below fingernails. They need honesty and proof of human presence.
Surrealism
Surreal imagery locations acquainted objects in unfamiliar contexts, performs with scale and physics, or creates unattainable eventualities that problem viewers’ expectations. A determine floating mid-air, objects defying gravity, dreamlike color palettes, surprising juxtapositions… something that makes the viewer pause and query what they’re seeing. This method flips the atypical, sparking curiosity and including conceptual depth to campaigns. Its energy lies in subtext, expressing complicated concepts visually with out prolonged explanations.

Surrealism © Ellie Pellgrini
Americana
Americana pictures captures the feel and character of rural and small-town American life. Suppose weathered barns, open landscapes, working-class portraits, classic vehicles, dusty roads and the sort of lived-in particulars that inform tales about place and other people. Based mostly on documentary-style imagery rooted in authenticity, this aesthetic is an antidote to the homogenised visuals of a lot up to date design.
Be taught extra! Obtain the report
Right this moment’s audiences are exhausted by sameness. They scroll previous something generic or overly excellent. When the whole lot blends, the one method ahead is danger; bolder selections, stranger textures, louder colors and genuine imagery that brings actual presence to a structure.
With its curated assortment of genuine, pre-cleared pictures and restricted licensing availability that forestalls the identical photos from showing throughout a number of campaigns, Stills continues to empower artistic professionals to provide work that stands out. As a result of the work that cuts by in 2026 is not the work that performs good—it is the work that dares to play.
The whole 2026 Images in Design Development Report is important studying for designers looking for to create work that resonates in an period of visible saturation. As a result of designers aren’t chasing guidelines proper now, they’re chasing feeling. Work that carries a pulse.



