Teenage Engineering is setting its sights on making “[the] yr 2025 much more flipped out”, beginning with a ‘Set your individual value’ for its coveted OP-1 Discipline synth, sampler and drum machine. Why? “Why not?”, says the model — or, extra particularly, as a result of it’s operating “a fragile experiment.”
As of as we speak, the homepage of Teenage Engineering’s web site is devoted to this wacky OP-1 Discipline experiment. An interactive slider enables you to set a value between $1,399 and $9,999. Sadly for some, this slider doesn’t attain all the way down to $99.
READ MORE: All of the music gear to purchase as a substitute of Teenage Engineering’s $2,300 OP-XY
When you set your value (presumably $1,399), you possibly can take a look at on the TE retailer. Besides, you possibly can’t proper now — sadly, it seems just like the Swedish model is recent out of inventory of its sought-after synth. You may, at the least, join an alert for when it’s again in inventory, and it seems TE will probably be operating this experiment for the remainder of June.
Judging by the brand new webpage, the model will probably be operating comparable ‘experiments’ all through the remainder of 2025. “new flipped out ’25 affords will probably be introduced throughout the remainder of the yr…(or till the world is a bit of bit extra steady),” provides some copy by TE.
Why is the beloved firm doing all of this, anyway?
“This can be a delicate experiment,” says Teenage Engineering, “and a query. It’s about why, how, and why not? It’s for us to know the market, for us to determine the way you suppose, the way you act. And if it’s doable to essentially please you 100%. That is additionally a mirrored image of the world and the time we dwell in. Let’s strive new issues! Good issues. Attempt loopy concepts – like what would occur if folks voted with their wallets? What if it was as much as you? Effectively now it’s.”
OK — so, let’s get one factor straight. This can be a sale, proper? However Teenage Engineering is disguising it as a “delicate experiment”? Effectively, hey, we’ll take it — at the least it can save you $600 off the unique value. The actual query we have now is, ‘Which cashed-up thrill-seeker will crank this slider as much as 11 and drop $9,999 for some clout?’ We’d like a phrase, if that’s you.
If the worth continues to be a bit of steep for you, we’ll gladly suggest any of TE’s Pocket Operators, which are available at beneath $100. You may also be the proper marketplace for the retro-future EP-133 Ok.O.II, which you’ll choose up for a cool £269.
Choose your individual value at teenage.engineering
