Photograph Credit score: Scott Trento
Santa Monica metropolis officers announce 5 main occasions main as much as the 2028 Olympics, together with a significant music competition from Coachella organizer Goldenvoice.
On Wednesday, December 17, metropolis officers in Santa Monica introduced 5 main occasions main as much as the 2028 Olympics. These embody a large-scale music competition subsequent to the Pier, produced by the occasions firm behind Coachella and Stagecoach, Goldenvoice.
Over the following three years, Santa Monica will see a wave of exercise as a number of worldwide occasions come to the Los Angeles space: The FIFA World Cup in the summertime of 2026, the 2027 Tremendous Bowl at SoFi Stadium, and the Olympic and Paralympic Video games in 2028. To ramp issues up, town plans to launch a brand new beachfront music competition to take the area to the following stage within the coming years.
On Tuesday, town council authorised partnerships with non-public entities on 5 main occasions to place Santa Monica on the worldwide stage throughout an thrilling time for the area:
- The Michelob ULTRA Pitchside Membership on Santa Monica Pier in June to kick off the FIFA World Cup 2026
- A big-scale music competition adjoining to the Pier and alongside the sand, produced by Goldenvoice in fall 2026
- An ESPN fan competition and broadcast presence on the Pier and seashore in February 2027
- Membership France, the official hospitality home of the French Olympic Committee on the Annenberg Group Seaside Home, for the Olympic Video games in summer season 2028
- A Santa Monica Nations Village and broadcast middle idea led by Hochsitz at Crescent Bay Park and parts of Lot 4 South through the Olympic Video games in summer season 2028
“The following few years are a defining alternative to showcase Santa Monica at its greatest, from our seashore and Pier to the guts of our downtown alongside our iconic shoreline,” stated Mayor Caroline Torosis. “That is precisely what our Realignment Plan was designed to do. We’re ushering in Santa Monica’s Renaissance by delivering outcomes, revitalizing our core, and setting town up for its subsequent chapter. Our greatest days are forward.”
After the World Cup, Santa Monica is partnering with Goldenvoice, a division of AEG Presents, to supply a large-scale music and cultural competition on town’s shoreline in fall 2026.
“Partnering with the Metropolis of Santa Monica to carry a yearly music competition to the Pier is a real honor for us,” stated Melissa Ormond, Goldenvoice COO and COO of Festivals for AEG Presents. “We are able to’t wait to carry world-class music and artists to one of the crucial stunning city areas within the state.”
The inaugural competition idea envisions a single-day occasion with an estimated capability of 30,000 to 35,000 attendees. Programming would come with 12 to fifteen musical artists, curated meals and beverage choices, competition and artist merchandise, artwork installations, partnership activations, and visitor companies reminiscent of restrooms, lockers, and water stations.
Goldenvoice has indicated its intention to design a competition that aligns with the “character of Santa Monica,” encourages attendance by residents, and drives financial exercise for native resorts, eating places, and retail previous to and through the occasion. The live performance would return in fall 2027 and 2028 as an annual occasion.
The announcement alerts a jumpstart of a cornerstone within the metropolis’s Realignment Plan: to seek out new and progressive methods to activate town, entice enterprise funding, and foster financial alternative and progress.
