You have seen him tackle snakes on planes, Sith Lords, and Tarantino scripts – however now Samuel L. Jackson is taking over… wind farms and seaweed snacks?
The American actor has teamed up with European power firm Vattenfall to entrance a brand new marketing campaign that is flipping the script on how we take into consideration renewable power. Developed by NORD DDB, it options Jackson in full pressure: charming, swear-y, and lethal critical about saving the planet.
Why seaweed? As a result of Vattenfall is not simply constructing offshore wind farms to generate fossil-free electrical energy. It is also exploring how these exact same generators can assist marine biodiversity and sustainable meals manufacturing. On the Vesterhav Syd wind farm in Denmark, the corporate is rising seaweed as a part of its WIN@sea initiative and turning it into limited-edition snacks.
Enter Wavy Wonders, who’ve created the seaweed bites Jackson is seen chomping on all through the marketing campaign. And truthfully? I type of wish to strive one. “As somebody who as soon as studied marine biology, this venture reignited my ardour for the ocean,” Jackson stated. “These wind farms create a habitat for sea life to develop… that is next-level pondering.”
It is all a part of Vattenfall’s push to problem outdated perceptions of wind farms and showcase the complete potential beneath the generators. As a result of apparently, they don’t seem to be simply clear power machines, they’re seaweed snack factories, too.
The marketing campaign will roll out throughout the UK, Sweden, Germany, Finland, and the Netherlands — hitting TV, cinemas, on-line, and billboards all over the place. However do not get too enthusiastic about bagging a pack: the snacks aren’t happening sale. A small batch has been produced for Vattenfall employees and choose collaborators.
Nonetheless, it is a daring (and bizarrely good) instance of how surprising partnerships can reduce by the local weather comms noise whereas reminding us that doing good would not must be boring. As Jackson himself places it: “I am all about difficult outdated methods of pondering”.
And now, apparently, consuming his greens.
