RCA is reviving Jive Data as a standalone label, the corporate introduced right now (February 3). Former UnitedMasters executives Mike Weiss and David Melhado will function co-presidents of the revamped imprint. They’re going to run operations from Sony Music’s New York Metropolis headquarters.
The announcement comes greater than a decade after RCA shut down Jive, together with Arista Data and J Data. All three labels had been dissolved into RCA’s roster within the wake of Sony’s 2008 merger with BMG, RCA’s father or mother firm. RCA relaunched Arista as a standalone imprint in 2018.
Based in 1981 by Clive Calder, Jive was run by Barry Weiss—Mike Weiss’ father—from 1995 by 2011. The youthful Weiss, who joined the imprint in 1982, helped construct Jive into an incubator for outstanding Nineteen Nineties rap acts like A Tribe Known as Quest, DJ Jazzy Jeff, and Boogie Down Productions. Jive additionally went on to make a reputation within the pop area. Throughout its peak business years within the late ‘90s and early 2000s, it was dwelling to artists together with Britney Spears, Aaliyah, *NSYNC, the Backstreet Boys and Usher. BMG purchased Jive in 2002.
“JIVE Data is deeply private to me–it formed whole generations and the best way I realized this enterprise,” Mike Weiss shared in an announcement. “Relaunching this iconic label with David permits us to hold ahead JIVE’s legacy of inventive and operational excellence whereas proving that main labels can ship each innovation and equity for artists.”
