Loco Cube has performed the most important golf equipment on this planet, collaborated with legends, and simply dropped a brand new album filled with stars like Skrillex, Carl Cox and Marco Carola. However in 2025, even he’s on the mercy of the algorithm.
Talking to Billboard about his newest undertaking Purple Jam, the German DJ and producer shares how making nice music is barely half the battle – getting folks to truly hear it’s the actual problem.
Requested what success for Purple Jam appears like, Cube says, “That lots of people get this album. Nowadays it’s not such as you put it within the document retailer and folks know… Nowadays we’re pushed by algorithm, so we’re form of screwed.”
“If we’re fortunate, we get in your ‘for you’ web page. If we’re not fortunate, you discover out a 12 months later, or by no means.”
The cruel actuality, Cube explains, is that even in entrance of a packed dance flooring, the artist usually goes unseen.
“[At live sets] possibly 20% of individuals know [who I am], however for positive 50% don’t care,” he says. “They simply come since you’re a badass DJ, or as a result of the occasion is nice. So that is the issue, and that’s why, whenever you ask what’s success for the album, it’s that everyone will get an opportunity to hearken to and respect it.”
In accordance with Loco, the deluge of recent music throughout digital platforms has additionally made “discovering good music” an uphill process.
“There’s an excessive amount of music. I’m flooded with music on WhatsApp, iMessage, Instagram right here, there. I can’t comply with up anymore,” says the DJ. “You then spend like, 4 hours of your time and don’t discover one monitor. It’s form of demotivating.”
“Everyone’s attempting to do the copy/paste or attempting to select up samples that you simply performed reside. It’s devastating. For me that is probably the most difficult half – discovering the proper artist, despatched to me via the proper channel, music that I can play it, launch, or simply get impressed by to make extra music out of it.”
