Chloé Watts is a visionary tech entrepreneur, speaker, and the founding father of ChloeDigital, a strategic progress consultancy empowering digital creators to construct scalable, sustainable on-line companies. From coding her first web site at 16 to constructing a worldwide model that helps among the most influential voices within the digital area, Chloe has spent over a decade on the intersection of tech, tradition, and creator empowerment.
Via ChloeDigital, she’s helped a whole lot of creators flip content material into capital — not by way of traits, however by way of timeless technique and “unsexy” enterprise infrastructure that fuels long-term wealth. Her mission? To assist creators cease hustling for likes and begin constructing actual legacies.
Now in a world of AI, the subsequent large factor is at your fingertips. With that, let’s welcome Chloé to the weblog to speak all about AI powered digital merchandise and the way as a creator, you’re already half means there.
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Let’s speak concerning the facet of affect we don’t publish on the feed.
That feeling of being creatively stale. Of being a bit of trapped by the very content material that acquired you right here. That quiet, annoying query that hits you at 3 a.m.: “Is that this it? Or is there one thing extra?”
Should you’re feeling this, you aren’t alone. For over a decade, at my firm chloédigital, I’ve been the strategist for among the world’s high creators, and I’ve seen this occur to the very best of them. You’re too bold to remain the identical, however the “subsequent step” isn’t clear.
For years, the mannequin for progress was to launch a bodily product. And that mannequin is good. However that path may also result in a unique sort of burnout.
I’ve been in these ‘what’s subsequent?’ conferences. We’d brainstorm large concepts like apps or instruments to serve the neighborhood, however the dialog at all times died when somebody mentioned, “we’d want a developer.” The nice thought would get put within the ‘sometime’ pile as a result of it appeared too laborious, too costly, or simply too techy.
I’m right here to inform you: that ‘sometime’ is now.
The “tech wall” is formally gone. The brand new, extra highly effective means ahead is to package deal your distinctive experience (the magic solely you could have) right into a scalable digital product. This new path is all about being the Inventive Director of your imaginative and prescient, no coding required.
I’m right here to provide the new technique.
The Mindset Shift: You’re Not a Coder, You’re a Inventive Director
First issues first. We have to kill a poisonous outdated story. Cease telling your self, “I’m not a techie sufficient to construct an app”
Received it? Your new mantra is: Your Imaginative and prescient is the New Code.
Give it some thought. You’re already a Inventive Director. You direct your model, your aesthetic, your content material, and your neighborhood. Constructing an app is the very same course of. Your job is to direct the imaginative and prescient, not bodily write the code. With the AI instruments obtainable at present, expertise is your new intern, your inventive associate, simply ready to your course.
Your Unfair Benefit: You’re Sitting on a Goldmine
Let’s be brutally trustworthy. As a creator, you might be sitting on a data-driven goldmine, and most founders would kill for what you could have. That is your unfair benefit.
Deep Consumer Perception: You realize your neighborhood’s issues, wishes, and every day frustrations higher than anybody. Conventional startups should spend hundreds of thousands on market analysis to guess what folks need. You simply should open your DMs.
Constructed-in Distribution: The only hardest a part of launching a product is discovering clients. You’ve already performed that. Your neighborhood is your built-in viewers, your beta testers, and your first wave of loyal customers.
You might be beginning the race on lap 50 whereas everybody else continues to be lacing up their sneakers. The one query is, what are you going to do with it?
Discover the “Unsexy” Downside (And Make It Magical)
Your app thought doesn’t have to be the subsequent Instagram. The perfect, most profitable apps clear up a easy, particular, nearly “boring” drawback that’s tied on to your experience.
The magic comes from packaging your distinctive resolution in a gorgeous, seamless means.
Cease excited about what’s revolutionary. Begin excited about what’s annoying your viewers. What’s the one query that floods your DMs? The issue you end up fixing again and again? That’s your app.
Are you a wellness creator? Your followers are doing the every day stroll, however they’re monitoring it in a primary Notes app. That information is lifeless. It’s not motivating them, it’s not connecting them, and it’s not unlocking something new. The answer? An app like ‘Sole Mates’ that glamifies their every day scorching lady stroll, connects them with “Stroll Buddies,” and unlocks unique content material from you after a 7-day streak.
Are you a magnificence knowledgeable? Your followers purchase the merchandise you suggest, however then these merchandise go to die in a drawer. They don’t know what they personal, what’s expired, or if that $80 serum was even price it. The answer? An app like ‘Empties’ the place they will scan a product’s barcode so as to add it to their digital shelf, observe their “price per use,” and get alerts when it’s time to repurchase.
The objective is to create a greater, extra bespoke wheel for your folks.
How one can Really Construct It: Meet Vibe Coding
Okay, so you could have the mindset and the concept. Now, the how. That is the place it will get actually good. I name this methodology Vibe Coding.
Vibe Coding is just utilizing your personal phrases and inventive imaginative and prescient to direct an AI to construct your digital product.
I not too long ago ran an experiment to show how briskly that is. It’s a easy two-step course of: first, I used an AI as my inventive associate, and second, I used one other AI as my developer.
Step 1: Get the Imaginative and prescient. I went into Claude (an AI chatbot) and handled it like my knowledgeable model strategist. I gave it this easy immediate: “Act as my knowledgeable model strategist. I’m a goal-setting creator and I need to construct an app for my neighborhood known as ‘Delulu Diaries.’ The issue is my viewers makes use of a Notes app for journaling and Pinterest for imaginative and prescient boards, and the 2 are disconnected. I need an app that mixes each. Are you able to write me knowledgeable, detailed ‘Inventive Director’s Temporary’ that I can provide to a different AI to construct the primary model?”
Step 2: Construct the Product. Claude gave me again an ideal, detailed temporary. I actually simply copied that temporary and pasted it straight into Replit, an AI-powered device that builds apps.
After a couple of fast, conversational refinements (actually simply telling the AI, “make the font extra elegant,” or “add a button right here”), I had a gorgeous, working first model in below an hour.
You have got this energy at your fingertips proper now. You need to use your phrases to direct AI-powered instruments like Claude to be your strategist, and instruments like Replit, Loveable, Figma Make, or Bolt to be your builder. The barrier to entry has been utterly obliterated.
Welcome to the brand new creator blueprint. It’s larger, it’s extra scalable, and it’s a strategy to construct a enterprise that leverages your distinctive genius in a means that model offers by no means may. Your experience, packaged as a device, can serve your neighborhood 24/7.
That is the beginning of a motion for a brand new sort of founder: the Inventive Director. If this concept sparks one thing in you, I need to offer you a device to get began.
Come discover me on Instagram @chloedigital.ai and DM me the phrase ‘VISION’. I’ll ship you my personal ‘Inventive Director’s Temporary’, the precise template I take advantage of to show a easy thought right into a product.
Let’s begin constructing the long run collectively.
Chloé x
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There you could have it. Your subsequent large factor isn’t as out of attain as you as soon as thought. We’re not going to ask you to present away your intelligent concepts, however tell us within the remark beneath if AI helped you create one thing BIG.
You should definitely observe Chloé on all her channels: @chloedigital.ai | @chloedigital | @chloeadelia.
x, The Skinny Confidential group
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