Flume and JPEGMAFIA Reunite for Animated Music Video Forward of New EP, "We Dwell In A Society"

Flume and JPEGMAFIA are gleefully unhinged of their newest collaboration, “Observe 1,” a seven-minute animated video that includes new music.

In a music business the place collaborations are sometimes predictable publicity stunts, these longtime buddies tossed conference into the shredder for “Observe 1.” As the primary glimpse into their new EP, We Dwell In A Society, it suggests one thing genuinely revolutionary within the works.

Neither Flume nor JPEGMAFIA have introduced the EP’s launch date however the former revealed in an Instagram Story that the venture will function 4 tracks. They first joined forces again in 2019 for “How you can Construct a Relationship,” which appeared on Flume’s scintillating mixtape Hello This Is Flume. The duo then reunited for “New Black Historical past” from JPEGMAFIA’s 2024 album I LAY DOWN MY LIFE FOR YOU.

The experimental “Observe 1,” Flume’s first launch in over two years, arrives as an ideal mix of each artists’ most distinctive traits. Flume’s meticulous, texture-obsessed manufacturing pairs with JPEGMAFIA’s uncooked, confrontational power to ship an experimental masterstroke on the intersection of hip-hop and digital music.

The seven-minute animated video by James Blagden serves as each companion piece and origin story, capturing a studio session the place the boundaries between collaboration and pleasant antagonism blur. JPEGMAFIA’s cruel roasting of Flume’s manufacturing abilities—together with a playful menace to exchange him with Fred once more.. within the studio—unfolds in opposition to a hallucinatory backdrop of morphing cartoonized our bodies and psychedelic colour fields. Blagden at one level outfits Peggy with a phallic nostril.

So far as the music goes, it is contemporary and creative, true to type these boundary-pushing artists. Glitched-out beats create a framework for Peggy’s abrasive vocal stylings earlier than giving approach to what can solely be described as peak Flume at the 4:25 mark, when a honeyed bass drop wraps across the hypnotic vocal chorus, “The way it’s speculated to really feel.”

You possibly can watch the animated video for “Observe 1” under.