Common Music Group (UMG) has partnered with music manufacturing platform Splice to collectively discover the “subsequent era of AI-powered music creation instruments for musical artists”.
Below the brand new partnership, UMG and Splice will develop “industrial AI instruments” and “AI-powered digital devices” which can be rooted in artistic management, sonic excellence and respect for mental property. The settlement additionally builds on Splice’s increasing suite of AI-enabled instruments – together with Create – which already sit inside many producers’ day-to-day workflows.
In line with the businesses, this partnership is “guided by a shared dedication to artistic expression and inventive empowerment”. As a part of that imaginative and prescient, UMG and Splice will discover instruments that enable artists on UMG’s roster to carry their very own sounds immediately into Splice’s AI workflows, with these artists “anticipated to play an important position” in shaping how the merchandise are developed.
Michael Nash, EVP and Chief Digital Officer at Common Music Group says, “We’re excited to kind this alliance with Splice to advertise the alignment of innovation and ethicality in addressing the pursuits of the artistic neighborhood to leverage cutting-edge AI-enabled instruments to additional their inventive expression. We sit up for partnering with Kakul Srivastava and her group on this critically essential strategic know-how entrance.”
Splice CEO Kakul Srivastava provides, “We’ve frolicked constructing AI instruments designed to pretty compensate creators and hold them in management. We’re grateful for Common’s continued assist, and excited to work collectively to place these industrial instruments within the fingers of artists in every single place, understanding they’ll belief the tip end result.”
The partnership builds on groundwork Splice has already laid. Over the previous 12 months, the corporate has rolled out deeper DAW integrations with platforms like Ableton Dwell and Professional Instruments, expanded its AI-native instruments, and – with the acquisition of Spitfire Audio – strengthened its presence amongst skilled composers, additional cementing its place as a trusted music creation platform.
It additionally follows Splice’s earlier collaboration with UMG and different trade gamers on the Ideas for Music Creation with AI, a collection of clarifying statements referring to the accountable use of AI in music creation, advocating for moral, clear AI that empowers human creators reasonably than changing them.
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