Created by designers Chris Min and Hyunbeen Kye for Hyundai’s 2025 Stellar Restomod Competitors, the Hyundai Second Star transforms the enduring Stellar into a up to date imaginative and prescient. As an alternative of merely reviving retro appeal, the undertaking is anchored in storytelling—imagining the journey of a household chief who as soon as trusted the unique mannequin and is now getting into a brand new chapter of life.
In keeping with artists: “3 weeks Workforce undertaking for Hyundai Stellar Restomod Competitors (2025)
Within the idea stage, we developed our storytelling across the persona of the ‘head of the family’, who was as soon as carefully related to the unique Stellar. They had been figures who protected and led their households on the heart of home life. As we speak, as they enter midlife, they’re starting the second chapter of their journey. Primarily based on this person context, we sought to reintroduce Stellar as a ‘Second Automotive for the Second Act of Life.’ As implied by the important thing phrase ‘Your Second Star,’ the Stellar design course of started with storytelling that displays and embodies the person’s life. In different phrases, past superficial styling, we positioned the car as a way of life associate—one which connects the person’s previous and current whereas accompanying them into the longer term.
Alert: We targeted on outcomes achieved via analog strategies, with out utilizing AI instruments.”
Extra: Behance
