A stay efficiency from Billie Eilish, who had probably the most 2025 American Music Awards wins of any artist. Photograph Credit score: Raph_PH
Award exhibits aren’t useless but: Starting with subsequent yr’s broadcast, the American Music Awards (AMAs) are set to air stay on CBS and Paramount+ by 2030.
Dick Clark Productions and CBS introduced the underlying half-decade extension in the present day, after the American Music Awards debuted on the community in Could. The 2025 version marked the AMAs’ first installment since departing ABC in 2022 and reportedly reached north of 10 million distinctive viewers.
(This viewers resulted from the principle CBS premiere in addition to “encore” reruns on MTV, CMT, and BET; billed as “the present’s largest viewers since 2019,” the CBS viewership is claimed to symbolize a 38% spike from 2022.)
Trying to hold the rankings momentum going, CBS has opted to guide the 2026 AMAs for a similar month (Could, and particularly on or round Memorial Day) and site (Las Vegas) because the 2025 outing.
Although the five-year pact is an encouraging signal for award exhibits, it’ll be value monitoring the AMAs’ audience-size particulars transferring ahead.
As many know, on the whole, stated exhibits have been grappling with rankings turbulence for years now. On one hand, the 2025 Grammys, likewise airing on CBS, suffered a 9% viewership decline (to fifteen.4 million watchers) from 2024. Alternatively, excepting 2024, that was the present’s largest viewers since 2020 delivered 18.7 million viewers.
For extra context, the latest completion of an $8 billion merger between the overarching Paramount World and Skydance Media must be reiterated. So ought to Paramount’s relative dealmaking tear – referring first to a seven-year, $7.7 billion rights tie-up with the UFC.
And in the present day, studies indicated that Paramount had managed to signal the Duffer Brothers – the creators of Netflix’s Stranger Issues – to an undoubtedly costly four-year unique settlement masking movie, TV, and streaming initiatives alike.
Bringing the main focus again to the American Music Awards, Adweek pointed to award exhibits’ perceived means to assist manufacturers stay culturally related. Furthermore, citing feedback from execs, the outlet additionally famous the comparatively favorable positioning of award-programming rankings amid conventional TV’s consumption falloff.
In keeping with Nielsen, streaming made up over 47% of complete U.S. TV viewing in July. That features a mixed consumption share in extra of twenty-two% for YouTube (excluding YouTube TV) and Netflix, per the useful resource.
