Picture Credit score: Tung Nguyen
Understanding how your viewers interacts along with your music is important to serving to develop a fan base of devoted superfans. Too Misplaced provides superior analytics for drilling down knowledge by supply—so you may focus your promotional efforts the place they’ll have essentially the most affect. Curious? Let’s take a peek at among the knowledge sources you may observe with Too Misplaced.
The next was created in collaboration with Too Misplaced, a proud accomplice of Digital Music Information.
Digital distribution has modified how followers eat music, particularly with most music discovery occurring on social media websites like TikTok and Instagram. Too Misplaced may also help artists monitor their music throughout the web and see the place it’s performed most. This may also help artists select the place to focus their advertising efforts or the place to construct fan relationships, particularly if music discovery is going on on one social media web site over one other i.e., extra listeners on TikTok vs. Fb.
Too Misplaced’s superior analytics can monitor each digital streaming supplier (DSP) stats and stats throughout social media together with TikTok and Meta (Fb, Instagram). Too Misplaced provides knowledge drill down for Spotify, Apple Music, Deezer, and Amazon Music—although its knowledge drill down for Spotify is rather more strong than the opposite three DSPs.
“Impartial artists thrive with knowledge—they will feed it into their artistic course of to make their music extra impactful or use it to sharpen their advertising efforts,” Damien Ritter, Director of Advertising for Too Misplaced tells Digital Music Information. Let’s check out among the knowledge drill-down that Too Misplaced provides music creatives to trace the efficiency of their music on-line.
Spotify’s fundamental knowledge like whole streams, discovery mode streams, playlist, international locations, and tracks supplies a fundamental have a look at how your music is performing. With regards to drilling down analytics, Too Misplaced is ready to supply a strong have a look at artists’ Spotify knowledge, together with stats like shuffle fee, completion fee, whole saves, whole skips, and first-time listener stats. Weekly engagement and hourly engagement may spotlight followers who’re falling in love along with your music by taking part in your tracks time and again.
Music use on TikTok is a bit totally different because the complete observe often doesn’t characteristic in a TikTok video. Video creators can choose a portion of your observe to share and Too Misplaced can spotlight the overall variety of video creations, whole views, feedback, likes, and shares these clips have generated for an artist.
So how can artists use Too Misplaced’s superior analytics characteristic to advertise their music?
Persistently releasing music on DSPs the place followers have gathered is a assured technique of drip-feeding content material to followers who’re already keen on your music. Releasing a brand new track each month or two retains followers keen on your sound and every launch will be tracked utilizing Too Misplaced’s analytics. Having a presence on social media helps hold fan curiosity excessive—since followers count on their favourite artists to showcase their artistic course of, speak about their influences, and share the experiences they’re having.
The info may enable you discover probably collaborators who could enable you construct out your musical profession with artists who’ve an analogous sound. Enjoying exhibits, doing cut up releases, and that includes artists on tracks may also help artists discover crossover followers who’re keen on new music discovery by way of artist publicity. Too Misplaced may also help you observe how properly these collaborations are performing throughout social media and any DSPs to which you’ve distributed your music.
