Should you’ve been invited to an enormous trade occasion, you may recognise the stress of figuring out what to put on. On the very least, you may have spent an age standing in entrance of the mirror, making an attempt on at the least two or three outfits, earlier than deciding on the primary, however then nonetheless doubting your self, maybe all the best way as much as the precise evening.
Maybe that is why a number of the most well-known individuals on this planet persist with a uniform, albeit an unofficial one. Suppose Steve Jobs along with his black turtlenecks. Hillary Clinton together with her pantsuits. 2010s Mark Zuckerberg along with his gray T-shirt, denims and sneakers. It isn’t about vogue. It is about releasing up house in your mind for extra vital issues than selecting an outfit.
Studio Playground, a technique studio, inventive community and impartial writer primarily based between Stockholm in Sweden and Vilnius in Lithuania, has been considering alongside just about these traces. Therefore, it is simply launched On a regular basis Uniform, a limited-edition workwear set created with Lithuanian kidswear model Oxox Membership.
Childlike strategy
The collaboration started in 2025 with a chat on the inventive competition 3daysofdesign in Copenhagen, Denmark. The concept was easy: simplify how the Studio Playground workforce clothes for all the pieces from shopper exhibitions and guide gala’s to panel discussions.
Considered one of Oxox Membership’s first ventures into grownup clothes, the challenge concerned virtually a yr of analysis into supplies, retailer visits, garments fittings and hands-on experimentation. The result’s a unisex jacket-and-trouser set, together with an identical utility bag.
At first look, it appears to be like like traditional workwear: a boxy chore-style jacket and extensive trousers in a smooth gray twill, completed with contrasting white topstitching. Clear, sensible {and professional}. However look nearer, and also you realise that though these garments have been made for grown-ups, they nonetheless have a kidswear sensibility of their DNA.
Youngsters’s garments are designed to be moved in, performed in and customarily put by way of their paces. So right here, the minimize is roomy and relaxed, the trousers have a drawstring waist, and all the pieces feels prefer it’d survive a day of exhausting work round an occasion with none worries.
The jacket’s buttons are a muted sage, apart from one, which is a shiny cobalt blue; the type of small element that makes you smile. That very same blue seems within the “extra play” wordmark throughout the again of the jacket, on the trouser pocket and on the utility bag, with the “o” rendered as a strong blue circle. Close to the pocket corners, there is a small embroidered tally mark, stitched in white. It is all subtly playful.
The pockets are outsized patch pockets, they usually’re clearly designed for individuals who spend their lives carrying printed merchandise. Within the pictures, a replica of the studio’s personal publication slides neatly into the jacket’s entrance pocket; a pleasant bit of brand name storytelling. The garments are comprised of 100% recycled cotton sourced from Spain, and every bit is individually minimize and sewn in Lithuania.
It is not only for the Studio Playground workforce, by the best way. It is also obtainable to the general public, with the total set priced at £300 (€350). You too can purchase the items individually: the jacket prices £158, the trousers £126 and the utility bag £40.
Persona-led
The marketing campaign pictures, shot by Jacobo Campos, is about within the European Furnishings Group manufacturing facility in Trånas, Sweden. Musicians Julia Axnér and Chris Davies of the band Axnér modelled the set amongst forklifts, purple components bins and tangles of blue cabling. It is a good steadiness to strike: a working atmosphere, however with fashions who ooze character.
The proof of the pudding, nevertheless, is finally within the sporting. Studio Playground founder Austė Skrupskytė Cullbrand talks concerning the time she first wore the uniform to an occasion. “It felt genuinely releasing to not have to consider what to put on,” she displays. “That turned the worth of the challenge for me: creating one thing purposeful sufficient to turn into a uniform, however playful sufficient that folks can nonetheless make it their very own.”
The lesson is obvious: a uniform does not must imply becoming in. Generally, it could possibly truly be the factor that helps you stand out.
