Picture Credit score: V for Champion
Sportswear model Champion pronounces BTS’ V as the brand new international ambassador for its “True Champion” fall marketing campaign.
Traditional sportswear model Champion has tapped V, from Okay-pop mega-star group BTS, as the most recent model ambassador for its new international fall marketing campaign, “True Champion.” Recognized for his cultural affect in music and style, V joins a bunch of celebrities to be featured within the model’s upcoming marketing campaign, together with Sofi Tukker, Bella Sims, Romeo Beckham, Kyle Kuzma, Danna Paola, Megan Kelller, and Jaalen Greatest. The True Champion marketing campaign launches worldwide on Monday.
“True Champion represents a brand new chapter for Champion and the values that proceed to outline our model,” mentioned Stefani Fleurant, Government Vice President of Advertising, Sports activities, and Way of life at Genuine Manufacturers Group and Champion’s proprietor. “V’s inventive imaginative and prescient, international affect, and real connection together with his viewers make him a pure associate for Champion. Along with an unimaginable forged of athletes, artists, and creators, this marketing campaign celebrates the numerous methods folks encourage others by way of who they’re and the unimaginable expertise they carry to the world.”
V, whose actual identify is Kim Taehyung, is understood for his distinctive low voice. He additionally launched a solo album in 2023, Layover, which debuted at #2 on the Billboard 200. In 2024, he launched a duet model of “White Christmas” with Bing Crosby.
“To me, being a ‘True Champion’ isn’t about making an attempt to turn out to be somebody particular,” mentioned V. “Simply don’t strive too laborious to be another person. I believe the extra you keep true to your self, the extra assured you’ll turn out to be.”
The singer referred to as the partnership “a pure match” and mentioned the values of the marketing campaign resonate personally with him. V, who is not any stranger to working with luxurious manufacturers, added that being a model ambassador for Champion is “completely in line” together with his life since finishing his Korean army service.
Jamie Salter, Founder and Government Chairman of Genuine, which acquired Champion from Hanes Manufacturers for $1.2 billion in 2025, bumped into V on the World Cup finals at MetLife Stadium final month. The pair posed for a photograph on social media that appeared to trace on the upcoming collaboration.
