A brand new participant has entered the EDM label house, and it’s kicking off with a observe from an artist already backed by the style’s greatest names.
Giancarlo Cordasco, founder and CEO of Lunar Imaginative and prescient Leisure, has launched a brand new boutique report label, Lunar Imaginative and prescient Data.
Cordasco spent greater than 10 years within the business earlier than beginning the label, together with stints as Head of U.S. Operations and Promotion at Armada Music and as a Promotion Supervisor at RCA Data. That background in launch technique, DSP campaigns and radio promotion formed his method to the brand new enterprise.
Based on Cordasco, the objective is to present impartial artists entry to main label assets whereas letting them maintain inventive management over their work.
“All through my profession, I’ve watched the impression of well-executed launch campaigns and the way launch technique has advanced. Now, artists don’t want a standard label deal to construct a profitable profession,” Cordasco tells EDM.com. “With distribution, launch technique and intentional advertising and promotion, lots is ready to be completed.”
The imprint’s first launch, a hovering progressive home observe known as ‘Ship It To The Night time’ from rising producer Amél, is out now.
“I need Lunar Imaginative and prescient Data to be a spot the place artists may nonetheless have entry to the identical stage of technique, relationships and help you’d count on from a seasoned label, however with a a lot lighter, artist-first method,” Cordasco added. “That’s what made Amél such a pure first signing. He’s at a pivotal level in his profession, and we’re excited to assist construct one thing significant collectively from the bottom up.”
Amél, a Colorado native, obtained his begin in digital dance music after a visit to Spain sparked his curiosity in manufacturing. His expertise finally caught the ear of Dutch EDM icon Afrojack, who signed him to WALL Recordings in 2023 earlier than bringing him onboard ‘Our Time,’ a once-in-a-lifetime collaboration with Martin Garrix and David Guetta.
“[Lunar Vision Records] is a label that’s centered on carving its personal path, and I’m excited to be one among its first artists and see the place we are able to take it collectively,” Amél mentioned in an announcement.
Lunar Imaginative and prescient already has extra music lined up, together with a collaboration from Blackcode, Mike Demero and Jordan Jade. Within the meantime, you possibly can take heed to ‘Ship It To The Night time’ beneath and discover the brand new single on streaming platforms right here.
