Jack White has once more introduced a brand new album with out truly saying it. The second and ultimate installment of Third Man Information’ new Launch Lab video collection — ostensibly an academic deep dive into the label’s advertising and marketing methods — incorporates information of his seventh solo album.
The video uploaded early at the moment focuses on the marketing campaign behind 2024’s return to kind No Identify, White’s album that was first unveiled when copies had been secretly slipped into prospects’ luggage at Third Man retailers. At round 24m25s, a roundtable of Third Man execs Ben Swank, Ben Blackwell, Morgan Perry, and Jordan Williams is briefly signal-jacked (Max Headroom incident-style) by black-and-white footage of a chrome skull-helmeted govt in entrance of the framed phrase “CONTENT.” The nameplate reads “FROZEN CHARLATAN” and he ultimately holds up an indication that claims “NEW ALBUM.” An album cowl then flashes onscreen earlier than the Launch Lab continues.
An identical tease occurred throughout Half One yesterday. As Blackwell talked about releasing the Lifeless Climate’s “Cling You From The Heavens” 7″ in 2009, the video turned distorted and was interrupted by thirty seconds of latest music we now know comes from “Greenback Invoice.” That bit was uploaded to a brand new YouTube account, @FrozenCharlatan, the place the video description features a Linktree to blue and chrome vinyl pre-orders of an album known as Frozen Charlotte. (There’s additionally a mysterious web site: 000000000.internet.)
Frozen Charlotte, due July 10, is up for pre-order on the Third Man and Jack White web sites. Here is the label’s description:
Frozen Charlotte – the seventh studio album from Jack White reveals the Rock and Roll Corridor of Famer at his finest; backed by an unimaginable band (Patrick Keeler on drums, Dominic Davis on bass, Bobby Emmett on keys) whose collective hand is scorching scorching after coming off a tour of universally-acclaimed performances. As an alternative of resting on a “job effectively carried out”, they went straight to work within the studio and laid down what turned Frozen Charlotte.
Recorded in White’s Third Man Studio in Nashville, this album reveals Jack carrying on the identical raucous, uncooked, and frenetic vitality from his lauded 2024 album, No Identify. 13 tracks of distinct really feel and tone, Frozen Charlotte is an intense rock and roll punch with by no means far behind blues underpinnings…all of which inserts proper at residence with very long time followers whereas leaving an inviting open door to newcomers alike.
The 13-track Frozen Charlotte begins with “G.O.D. And The Damaged Ribs” and “Derecho Demonico,” two tracks White launched in April and carried out on SNL. The previous options the lyric: “I am a penny dreadful and a frozen Charlotte / and I want some extra sense.”
The LP title stems from White’s current visual-art work. “Frozen Charlotte” is the identify of a collection of his sculptures at present on show at Damien Hirst’s Newport Road Gallery in London. It is his first exhibition.
Whereas White hasn’t talked about the album but, the Bigfoot knowledgeable has been sharing behind-the-scenes images and movies of the making of his Frozen Charlotte sculptures on Instagram. Posting yesterday, he wrote:
“Frozen Charlotte” 2025 Jack White III.
An previous carnival prize chalkware statue from the 1940’s of a sailor boy falls over in my recording studio and its head breaks off. I seize a close-by blue cranium shaker percussion object and glue it within the head’s place. I paint the physique white and abruptly an all new character avatar that I known as “Frozen Charlotte” got here to life. A “frozen Charlotte” is a penny doll toy from victorian occasions, they had been ceramic however might float or have a costume put over, recalling an previous people track a few woman who froze to demise from not dressing correctly within the winter. I wished to make the fashionable model of chalk ware of the 40’s and 50’s which to me is 3D printed plastic. We took the piece to be scanned and CAD filed with a purpose to make extra of her with the assistance of Daniel Birkhead at @pr3nter_inc and my good man Daniel Mancini facilitating. Then sanding, priming, spraying again at my very own store to create quite a few avatars of her together with a male trixter hero model named the “Frozen Charlatan” who’s the chrome metallic alter ego. A few of them felt like they wanted to incorporate the unique damaged off sailor’s head. Many variations of the sculpture began to come back out of me, completely different personalities and characters, some to imitate the quick airbrush type of low-cost carnival prizes made meeting line type, and a few extra elaborately painted, all of that are within the artwork present.” -JWIII Many of those items are on show and on the market on the “These Ideas Might Disappear” exhibition on the Newport Road Gallery, London UK until sep. thirteenth.
TRACKLIST:
01 “G.O.D. And The Damaged Ribs”
02 “Derecho Demonico”
03 “There’s No person There”
04 “Elevating the Grain”
05 “You’ll By no means Repair Me”
06 “No person Is aware of”
07 “Greenback Invoice”
08 “I Can’t Consider What I’m Listening to”
09 “Thick As Thieves”
10 “All Alone Once more”
11 “She’s In a Frenzy”
12 “Making Contact”
13 “Neighbors Blues”
Frozen Charlotte is out 7/10 through Third Man Information. White is at present on a European tour, however might be again on the East Coast subsequent month.
