Photograph Credit score: Rubaitul Azad
Samsung has formally responded to Dua Lipa’s copyright infringement lawsuit by denying “any allegations of intentional misuse” and underscoring that it’s “open to a constructive decision with Ms. Lipa’s group.”
Samsung addressed the $15 million grievance in response to DMN’s remark request; we beforehand broke down the easy go well with intimately. However to recap, the South Korean conglomerate is accused of that includes a copyrighted Dua Lipa {photograph} on its tv packing containers “with out authority or license.”
And apart from allegedly constituting copyright and trademark infringement, the evidently unauthorized transfer was allegedly “designed to improperly capitalize on Ms. Lipa’s hard-earned success to advertise and promote Samsung’s merchandise,” in line with the motion.
(A longtime Dua Lipa photographer is claimed to have captured the picture backstage at Austin Metropolis Limits 2024; extra on this necessary truth in a second.)
In response to the allegations, Samsung emphasised a content material accomplice’s purported “specific assurance” that the picture had been cleared.
“Ms. Lipa’s picture was utilized in 2025 to mirror the content material of our third-party companions that’s out there on Samsung TVs and was initially supplied by a content material accomplice for our free streaming service Samsung TV Plus,” Samsung mentioned to DMN.
“The picture was used solely after receiving specific assurance from the content material accomplice that permission had been secured, together with for the retail packing containers. Given this assurance, we deny any allegations of intentional misuse.
“Samsung has nice respect for Ms. Lipa and the mental property of all artists. Now we have actively sought and stay open to a constructive decision with Ms. Lipa’s group,” the corporate concluded.
Conspicuously absent from the assertion (and Lipa’s go well with) is any point out of the content material supplier. Nonetheless, the related television-box design moderately clearly options an “XITE Hits” emblem alongside the artist’s picture.
Based mostly in Amsterdam and New York, XITE payments itself because the “final music video expertise on TV,” is claimed to achieve “properly over 100 million households throughout a number of territories,” and didn’t instantly reply to a request for remark.
However to state the apparent, that the picture seems to be to have been captured at a music pageant raises questions on its alleged use to advertise a music video app (and Samsung televisions).
And within the larger image, past the copyright dispute, XITE’s outstanding television-box positioning is noteworthy. Elsewhere within the music video area, broadcast TV big Sinclair final yr introduced interactive music channel ROXi to plenty of U.S. markets.


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