Picture Credit score: Audoo
The Irish Music Rights Organisation (IMRO) is modernizing how music performed in public is tracked, reported and used for royalty distributions by means of its expanded partnership with expertise supplier Audoo.
The next is from Audoo, an organization DMN is proud to be partnered with.
Following the profitable launch of the collaboration in Might 2024, IMRO and Audoo have strengthened their work collectively to carry larger transparency, accuracy and ease to how background music utilization is reported throughout Eire. Dwell music reporting was additionally deployed throughout quite a lot of music festivals in Eire all through 2025. IMRO is an early adopter of music recognition expertise, integrating anonymised knowledge collected by means of Audoo’s programs straight into its royalty processing operations.
On the centre of this innovation is the Audoo Audio Meter™, a discreet, plug-in machine that routinely identifies and securely reviews music performed in public environments. This real-world knowledge helps be sure that royalties are distributed precisely and pretty to rightsholders.
Growth throughout Eire
Because the partnership launched in 2024, an growing variety of Irish companies have put in Audoo Audio Meters™, supporting IMRO’s dedication to transparency and stronger engagement with its licence holders. Not too long ago, Starbucks, Onerous Rock Cafe and Leisureplex grew to become the newest main companies to put in the gadgets throughout their premises in Eire.
Ryan Edwards, Founder and CEO of Audoo, mentioned:
“Actual-world music knowledge is reworking the best way royalties are understood and distributed. IMRO’s continued management on this area, together with wide-scale venue engagement, demonstrates what’s doable when expertise and transparency come collectively. Our purpose is straightforward: guarantee creators are paid pretty, companies really feel supported and the business advantages from correct knowledge. We’re delighted to deepen our work with IMRO as they drive the subsequent chapter of digital transformation in Eire.”
Supporting IMRO’s digital transformation
Eamonn Murray, Chief Know-how Officer at IMRO, mentioned:
“The rollout of Audoo gadgets types a part of IMRO’s wider digital transformation technique, which additionally contains the current launch of its on-line self-licensing platform, making it simpler than ever for companies to acquire a music licence. Collectively, these improvements are enhancing how royalties are licensed and distributed, setting a brand new customary for transparency, accuracy and equity throughout the business whereas including worth to music licensing for enterprise homeowners.”
Strengthening IMRO’s relationship with Irish companies
The partnership is enhancing IMRO’s engagement with licence holders by offering clearer insights, diminished administrative burden and larger confidence that licence charges are distributed precisely. For venues throughout hospitality, retail and leisure, Audoo affords a clear, trendy and mutually useful strategy to music licensing.
The way it works
The Audoo Audio Meter™ plugs into a normal wall socket and routinely identifies songs performed inside a enterprise premise. All knowledge is encrypted, anonymised and securely transmitted to IMRO, guaranteeing full GDPR compliance and full privateness for enterprise homeowners, employees and prospects.
Advantages for enterprise homeowners and IMRO members
For licence holders:
• Simplifies music reporting
• Reduces administrative workload
• Offers transparency on how licence charges assist music creators
For IMRO members:
• Permits extra exact, well timed royalty funds
• Delivers real-world, real-time utilization knowledge
Should you play music publicly in your small business, you could maintain a music licence underneath Irish copyright legislation. To buy your licence, go to www.imro.ie/paynow.
To request an Audio Meter to your venue, contact: everyplaycounts@audoo.com.
About IMRO
The Irish Music Rights Organisation (IMRO) champions the rights of songwriters, composers and copyright holders, guaranteeing their creativity is protected and rewarded. As one of many world’s main music efficiency rights our bodies, IMRO represents greater than 30,000 members, licensing the general public use of music and distributing royalties throughout the globe. By safeguarding truthful compensation and advocating for music’s cultural and financial worth, IMRO empowers creators to maintain their craft and strengthens the way forward for music for all.
About Audoo
Audoo is a expertise platform revolutionising efficiency royalties. The corporate was based in 2018 by CEO Ryan Edwards with a imaginative and prescient to create a extra correct system for compensating artists and composers. Audoo has developed an answer that screens music performed in industrial premises and relays that knowledge in actual time to PROs. This helps modernize and streamline their processes, leading to extra correct and clear royalty distribution. The info is then analysed by PROs to make sure artists, composers and publishers are compensated pretty and precisely each time their music is performed.
