The Santa Monica Metropolis Council has permitted preliminary agreements that put a one-day music pageant adjoining to the storied Pier on the desk for Goldenvoice.
The Santa Monica Metropolis Council has approved unique negotiations with Goldenvoice to discover a fall 2026 beachfront music pageant that would draw as much as 35,000 attendees, council member Dan Corridor confirmed to EDM.com.
“Since my election final yr, I’ve been pushing Metropolis Workers to assume larger and bolder about stay music and nightlife in Santa Monica, and particularly requested them to deliver us a music pageant on the seaside,” Corridor stated. “Goldenvoice selecting our metropolis to associate with is precisely the type of final result I hoped for.”
Final week, we reported that the Coachella producer was in talks with Santa Monica about staging a brand new occasion adjoining to the town’s storied Pier. The council has now awarded an official Request for Proposal to Goldenvoice and approved the Metropolis Supervisor to enter into an Unique Negotiation Settlement to not solely consider the pageant’s feasibility, but additionally negotiate the phrases of a future licensing settlement.
The town’s most up-to-date employees report frames the proposed pageant inside a much bigger three-year dash for Los Angeles, characterizing the area as “a world stage for a number of the world’s most watched sporting and cultural occasions.” These embody the World Cup in the summertime of 2026, the Tremendous Bowl in early 2027 and the Olympics in 2028, with Santa Monica positioning its shoreline as a rotating showcase. In that context, Goldenvoice is staking its declare as a significant participant.
The corporate’s idea is at the moment outlined as a single-day pageant with an estimated capability between 30,000 and 35,000 attendees. The occasion requires 12 to fifteen artists in addition to “curated meals and beverage choices, pageant and artist merchandise, artwork installations, partnership activations, and visitor providers corresponding to restrooms, lockers, and water stations.” The employees report additionally maintains that the council is planning for the pageant to return in 2027 and 2028, noting the “potential activation aligns with the Metropolis’s broader technique to curate high-quality cultural choices in the course of the area’s peak occasion cycle” throughout that timeframe.
The proposed footprint is sprawling and particular. In the case of the core zones Goldenvoice would use, the town identifies The Sandbox, the Santa Monica Pier Parking Deck and parts of a number of seaside parking heaps together with Tons 1 North, 4 South and 5 South.
It’s essential to notice the town characterizes the Unique Negotiation Settlement as a planning and feasibility step, not a remaining inexperienced mild. An environmental evaluation would nonetheless should be accomplished earlier than any licensing settlement is permitted.
“If we will come to an settlement on phrases, this might be nice for followers and for our native financial system,” Corridor stated. “As somebody who genuinely loves EDM tradition, I couldn’t be extra excited to see Santa Monica step into its future as a world-class pageant metropolis.”
