Teenage Customers – What’s Previous is Information – Lively Historical past

This week I discuss with Katherine Rollwagen, creator of The Scramble for the Teenage Greenback: Creating the Youth Market in Mid-Century Canada. We talk about the creation of the ‘traditional’ teenager, how advertising and marketing shifted to draw younger individuals, and the way a lot household issues formed commercials. We additionally chat about Eaton’s, the way it attracted youngsters to the shop, and the legacy of mid-century advertising and marketing in the present day.

Historic Headline of the Week

All Issues Thought-about, “How Tech Firms Are Catering to Era Z Teenagers,” NPR, November 27, 2017.

Sean Graham is a cultural historian, an Adjunct Professor at Carleton College, and a contributing editor with Activehistory.ca