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From Le Mâle to Baccarat Rouge 540: Grasp perfumer Francis Kurkdjian's scent-sational journey

Admin by Admin
November 15, 2025
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From Le Mâle to Baccarat Rouge 540: Grasp perfumer Francis Kurkdjian's scent-sational journey
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He created Jean-Paul Gaultier’s Le Mâle at simply 24 and gave the world Baccarat Rouge 540, the perfume that conquered the web. Now, grasp perfumer Francis Kurkdjian – head of his personal fragrance home and Fragrance Creation Director at Christian Dior – unveils a brand new Paris exhibition, “Fragrance: Sculpture of the Invisible”, on the Palais de Tokyo, celebrating 30 years of his groundbreaking creations. He sat down with FRANCE 24’s Tradition Editor Eve Jackson to speak concerning the artwork of capturing emotion in scent, the viral success of Baccarat Rouge 540 and the way he is redefining perfume as a real type of artwork.

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