It’s official — UGG® has returned to NYC with its iconic UGG® Really feel Home, taking on the town from October 24–28.
Now in its 4th yr, this one-of-a-kind, multi-sensory neighborhood area celebrates tradition, creativity, and connection, and is open to the general public.
Curated by artist and rapper ASAP Ferg, the immersive expertise options new installations, particular activations, and inventive collaborations — plus a showcase of the model’s most notable collabs, together with the extremely anticipated UGG® × Sacai FW25 Assortment, debuting on October 24 after its Paris Vogue Week runway reveal earlier this yr.
About Final Evening
Kicking off the festivities, UGG® hosted an unique launch occasion on Thursday, October 23, on the newly opened UGG®Really feel Home.
Company included Ferg, rocking the UGG® Adirondack Boot XXV, alongside Sarah Jessica Parker, Lil Yachty, Stefon Diggs, Aweng Chuol, Elsa Hosk, EJAE, and extra.
The occasion introduced collectively mates of UGG®, creators, tastemakers, and media to expertise the second collaboration between the 2 manufacturers. The gathering reimagines basic UGG® silhouettes with an untamed, unrestricted, and unconventional twist on the model’s iconic premium supplies and DNA.
Including to the vitality, DJ Sorelle McGill reworked the area with a reside set, creating an immersive soundtrack that completely captured the playful, daring spirit of the collaboration.
So in case you’re on the lookout for one thing enjoyable to do that weekend, cease by the UGG® Really feel Home and luxuriate in as this yr’s area spans three immersive flooring that includes:
- Bespoke paintings
- An “UGGified” photobooth for enjoyable, shareable moments
- Candy treats from Hani’s
- Product customization stations by Authentic Rose and MetaGirl Studio
- A retail area that includes the newest UGG® kinds
- Archives showcasing the model’s most iconic collaborations
Pictures Credit score: Matteo Prandoni & Marc Patrick/BFA
Be taught extra about UGG® Really feel Home: Web site | Instagram
