Photograph Credit score: Igor Omilaev
AI attribution firm Sureel AI groups up with the Swedish music rights society to supply superior attribution expertise for music.
Sureel AI, an AI attribution expertise firm, has introduced a strategic partnership with the Swedish music rights society STIM to supply strong safety and correct income allocation for its repertoire in AI-generated music.
The partnership helps be certain that inside STIM’s new licensing framework, its songwriter and writer members obtain correct credit score and compensation when their works are used to coach AI fashions or affect AI-generated content material.
“Attribution is a cornerstone of a maturing, compliant AI music market,” mentioned Simon Gozzi, Head of Enterprise Growth & Business Perception at STIM. “By making Sureel AI our most well-liked accomplice, we be certain that transparency, traceability, and honest pay are constructed into each licensing deal. Their market-leading expertise helps us outline the worldwide customary for the way creator rights are revered within the AI period. We all know this journey is barely getting began, but it surely’s a robust starting we’re excited to construct on.”
Sureel AI’s attribution expertise creates detailed “attribution graphs” that map relationships between songs, understanding each compositional components and recording kinds. This expertise will probably be applied throughout all of STIM’s AI licensing partnerships, offering unprecedented transparency into how AI fashions use and be taught from musical works.
“The music business can’t afford to repeat the errors of the final digital transition,” mentioned Benji Rogers, Co-President of Sureel AI. “Attribution expertise is the inspiration that can enable the artistic neighborhood to each shield their rights and profit from AI innovation. We’re honored to accomplice with STIM, which is main the best way in establishing accountable AI licensing fashions that respect creator rights.”
Dr. Tamay Aykut, Co-Founding father of Sureel AI, added: “Our AIBI (AI Enterprise Intelligence) expertise maps prompts to outputs and supplies insights into mannequin habits, giving rights holders unprecedented visibility into how their works are getting used. This partnership with STIM will set a brand new customary for the way the music business approaches AI.”
As STIM rolls out its first AI licensing deal, which incorporates Sureel AI’s attribution expertise as a core part, the collaboration represents a landmark second in establishing honest and clear licensing frameworks for AI music technology.
The partnership comes at a vital time: digital service suppliers have been hacking away at tens of millions of examples of “AI slop” tracks, whereas the key labels proceed to battle AI-based copyright infringement in court docket. UMG and Sony just lately introduced a comparable deal with AI analysis lab SoundPatrol, and extra partnerships with comparable objectives are on the horizon because the music business finds extra methods to curb AI from infringing on rights holders’ IP.
