The catalog acquisition firm, Open On Sunday, is engaged on a brand new, unreleased B.B. King album. Chatting with a panel throughout IndieWeek 2025, the corporate introduced that the album might be launched on its fiftieth anniversary.
Open on Sunday, which owns the rights to a part of the B.B. King’s catalog is engaged on a fiftieth anniversary launch of “Lucille Talks Again.” Adrienne Muhammad, Director Of Sync at Open On Sunday, broke the information to the viewers at IndieWeek 2025.
“We’re within the course of now of engaged on a launch of his album known as ‘Lucille Talks Again,’” Muhammad revealed, including, “For some purpose, this album was by no means launched.”
Muhammad added, “An excellent fan found the album and uploaded it on YouTube. It comprises eight wonderful songs. We’re working with our sync staff for sync advertising and model partnerships to carry that album to life — to you guys.”
Muhammad was talking at a panel titled ‘The Again Catalog Blueprint: From Previous Tracks to New Revenue.’
The dialogue targeted on how the worth of a label’s again catalog has by no means been higher than it’s at this time — inside a music business that’s evolving extra dynamically than ever earlier than in historical past.
The audio system explored a mess of modern methods for maximizing income for labels and artists. In addition they coated how leveraging present catalogs can massively enhance artist visibility.
Different matters on the agenda have been developments in playlist optimization and micro-licensing methods. The audio system mentioned novel strategies to amplify fan engagement, leveraging data-driven advertising, and increasing sync alternatives for artists.
The panel additionally make clear how forward-thinking artists flip their musical legacy and previous tracks right into a springboard for achievement.
Whereas artists plan for future releases, they have to optimize their present catalog and breathe new life into it with sync.
Right here’s an inventory of the panelists talking on the panel, ‘The Again Catalog Blueprint: From Previous Tracks to New Revenue.’
- Jason McGuire, Common Supervisor, Stones Throw Information
- Sonya Kolowrat, US Director of Catalog, Beggars Group
- Adrienne Muhammad, Director of Sync, Open On Sunday
- Paul Steele, Founder, Good Time Leisure
- Emily Williams, VP of Advertising and marketing and Label Providers, Rhymesayers Leisure
About Open On Sunday:
Open On Sunday was based in 2018 and has accomplished greater than 70 transactions to this point throughout all genres of music. Notable names embody the late blues legend B.B. King, and Taylor Swift songwriter Liz Rose, who was inducted into the Songwriters Corridor of Fame in 2023.
