new video loaded: Is This Loopy Music the Way forward for Ok-Pop?
transcript
transcript
Is This Loopy Music the Way forward for Ok-Pop?
“Gnarly,” a maximalist collision of sounds by the multi-cultural woman group Katseye, says lots about the place the style has been and the place it’s going, in line with our critic.
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Are you able to get gnarly? Get in. Let’s discuss it. “Gnarly” is that this fascinating, chaotic track that type of car-crashes collectively all these totally different musical themes and approaches. It’s all squonks and screeches and “arrgh” piled on prime of one another, as in the event that they’re all type of getting crammed into an industrial shredder. After which there’s the lyrics, which is basically only a bunch of nouns and catchphrases thrown collectively. All the things is gnarly. Automotive movies? Gnarly. Chrome ring? Gnarly. Arjun? Gnarly. So it is a actually wild, chaotic, unpredictable track, and it opens up a variety of questions. What’s Ok-pop proper now? What sort of artists qualify as Ok-pop? Katseye is a woman group that was fashioned on a actuality present, “Pop Star Academy,” by Hybe, the Korean conglomerate behind BTS and lots of others. The twist with Katseye is it’s world. It’s bought members from america, the Philippines, Switzerland and likewise South Korea. The music video may be very, very technicolor and absurd. Actually makes me suppose a variety of “Crayon,” which is an extremely necessary Ok-pop document by G-Dragon. “Crayon” was an annihilating track that dwarfed just about all the things that got here earlier than it in Ok-pop. “Why so severe?” “Get your crayon.” In case you return and watch that video, you see Ok-pop molting and remaking itself in actual time. I’m additionally listening to a variety of M.I.A. on this — the “Piracy Funds Terrorism” mixtape and “Arular.” You can also’t hear this and never take into consideration hyperpop. You consider 100 gecs and the type of all the things within the dumpster sort of method to creating pop. Ok-pop feels prefer it’s at a little bit of a crossroads proper now. What you’re seeing is a style that for years was open-eared and absorbing influences from all around the globe to create one thing new. It’s now develop into a proper type itself. Ok-pop maximalism is exportable around the globe, so these type of distinctions that we’ve been preoccupied with for the final decade, these are all going to go away. Is “Gnarly” Ok-pop? Yeah, but it surely’s simply pop.
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